About Us


Natralus Australia is a Natural skincare and beauty brand with a focus on empowering women and parents to opt for a more natural approach to skincare and wellness. Our business roots and philosophy stem back to the early 1920’s with Grandfather Rowe, a respected Adelaide Pharmacist. He was recognised for his talent to blend selected natural ingredients into incredibly effective medicines. Doctors would often send their patients to him when desperate, as they knew they could trust him to find an effective remedy. Today at Natralus Australia, this philosophy remains at the core of our business as we continue to carefully select nature’s finest ingredients to create unique blends that ensure our products can deliver effective results for yourself and the ones you love.


Natralus Australia is an Australian owned and operated family business, based in South Australia. The young, dynamic company was launched in 2010, while our business roots and philosophy stem back to the early 1920’s when Grandfather Rowe was a respected Adelaide Pharmacist. He practised for over 50 years, creating and dispensing healthcare products that were successful and effective. This passion and knowledge were passed onto his son, who also spent most of this working life within the pharmaceutical industry.

Today, Grandson John Rowe is at the helm of the business; keeping alive his grandfather’s passion and commitment to creating a naturally useful product you can trust to care for yourself and the people you love. The objective is to touch many lives in a positive, caring way by having Natralus products available to the worldwide market. So, you get three generations of passion and knowledge being put into practice.

We select the purest and natural ingredients that we can source from farms in Australia and other carefully chosen and reputable ingredients supply partners. Using these ingredients as the base of all our products, there is just no need to include petrochemicals parabens, mineral oils, sulphates or colour, to name only a few. This is how Natralus products care for even the most delicate skin.

When you choose Natralus skin-loving products for yourself, your family and friends, we extend the benefits of nature and the power of touch to protect and care for the people you love.


Our manufacturing facilities operate to the strictest local and international standards:

  • Certified to ISO9001 Quality Management Systems
  • Operates under the strict code of Good Manufacturing Practices (GMP22716)
  • Australian Certified Organic (Certification No: 11016
  • HACCP accredited
  • Independently audited and certified each year

With our own research and development department, formulation lab, manufacturing and packaging facilities, every Natralus product is a unique result of the inspiration and dedication of our in-house team. Our experts give you innovative natural formulas that feel better, perform and are better for you with proven results.


Natralus Australia is 100% cruelty-free company, committed to creating products that are free from animal testing. Our Manufacturing and testing process are entirely free from animal testing, and we only source the purest natural ingredients, including ingredients from organic farming in Australia.