THE NATRALUS AUSTRALIA STORY: A FAMILY-FIRST OPERATION

At Natralus Australia, we love to craft solutions. Our skincare and beauty products are created with natural and organic fruit and plant-based superfood active ingredients.

In other words, we harness the power of nature and direct it toward the relief, restoration, and protection of soft, glowing skin.

This passion isn’t short-lived. Nor is it shallow. In fact, it comes from a long-standing family tradition of caring for others.

Early Roots with Grandfather Rowe

Most business ideas these days come from a sudden spark or a bit of timely inspiration. For Natralus Australia, though, our passion is much deeper. It’s rooted in a century of family wisdom and fervor, passed down from generation to generation.

The Natralus story starts with the grandfather of our founder, John Rowe. Grandfather Rowe worked as a chemist and a respected pharmacist in Adelaide during the 1920s.

During that time, he became renowned for his ability to blend certain natural ingredients into concoctions of his own invention. These were incredibly effective, even though they leaned on simple, earth-friendly ingredients.

Grandfather Rowe’s reputation became so great that doctors began sending their patients to the pharmacist even when they didn’t know what to prescribe.

Medical professionals began turning to the venerable chemist when they were desperate — because they knew he could deliver. The local doctors trusted Grandfather Rowe to not only take good care of their ailing patients. They knew he could help them find effective remedies, as well.

On one occasion, a customer even arrived with a note from her doctor that read “ADT.” The code translated to Any Damn Thing, indicating that the doctor didn’t know what to do and he could give her anything as long as he told her it would help. Rather than give a placebo, Grandfather Rowe set to work creating a mixture that he thought would actually address her issue.

Before long, the customer returned looking for a refill on the prescription. She hadn’t felt so good in 20 years.

Natralus and the Rowe Family Legacy

Fast forward three-quarters of a century, and Grandfather Rowe’s grandson, John, remained busy in the pharmaceutical world. What can we say? It was in the DNA at this point.  

John remembered visiting his grandfather when he was young and seeing a shed and a room packed with his pharmaceutical ingredients and other pharmacy items. The space was filled with amazing, familiar, and eventually nostalgic smells.

Eventually, those smells became nostalgic, too. And they came back years later when John started looking into key ingredients for his businesses. One of these was Styrax Benzion gum. Styrax Benzoin possesses a sweet, warming, rich, vanilla-like aroma with resinous undertones. It is derived from the resin of the Styrax Benzoin tree. The ingredient was used by his grandfather in creams and balms for its antiseptic, anti-inflammatory action. It’s now in the Natralus Natural Paw Paw Balm and Lip Balm, as well.

When he got older, John went into business with his Father and Brother manufacturing skincare and healthcare products and selling them into the Pharmaceutical industry in Australia. In 1994, the brothers brought their father out of the business, though the patriarch continued on in a support role. After more than a decade of success, they sold the company in 2005.

Then, in 2010, John launched Natralus Australia. The indie beauty brand focused on skin and beauty care items. While it wasn’t pharmaceuticals, per se, the heart and soul of John’s new operation continued to reflect the same philosophy that Grandfather Rowe had developed so long before.

In the intervening years, John has kept his company to a strict standard. Only the finest, natural ingredients are used in Natralus Australia’s formulas. These are combined in unique blends that do more than offer baseline skincare benefits.

Each Natralus product is targeted and tested to ensure that it delivers effective results for our customers. This commitment to organic, natural, efficacious products is a continuation of the Rowe family tradition.

We aren’t just interested in placebo effects. We’re concerned with creating genuine solutions to real-world problems.

To put it simply, we treat our customers as our next of kin. It’s the Rowe family way — and, by extension, it’s the Natralus way, as well.