THE ONE QUESTION YOU NEED TO ASK WHEN PICKING SKINCARE PRODUCTS

The One Question You Need to Ask When Picking Skincare Products

At Natralus, we understand how challenging it can be to choose the products that you need. As the world continues to grow more connected, there is an ever-increasing number of options available that claim to be able to solve every problem.

If you have a leaky pipe, you can easily search a dozen different plumbers — or even look up a thousand YouTube videos to try to do the repair yourself. If you want to buy a new shirt, you can fall into a black hole of suggestions on sites like Pinterest or Instagram.

The same issue of analysis paralysis applies to skincare routines, as well. Everyone knows it’s important to care for your skin. However, finding a brand that genuinely delivers the solutions that you’re looking for can be a challenge.

Fortunately, we have a sweet and simple way to help you find what you’re looking for.

The Most Important Question When Choosing Skincare Products

The excessive number of skincare options makes it hard to pick a solution on the first try. Fortunately, there’s one question you can ask that can help you narrow down your options from the get-go: “how does it work?”

This isn’t referring to how a product works. Obviously, you won’t be able to answer that question until you’ve tried it.

The goal with the question “how does it work” is simply to ask how the product is supposed to work in the first place. What is it about a particular product that is supposed to make it an effective skincare solution?

Again, you don’t need to be a scientist to answer the question. There’s a much easier way to get a straight answer: ask the brand.

Any honest skincare company should be able to answer the question “how do your products work?” without hesitation. This might come via their website, an email exchange, or even from information printed right on the package. The explanation of how a product works could be due to a specific ingredient, a cutting-edge delivery system, or some other unique element.

By asking this simple question, you open up the doors to learn a variety of important pieces of information. You find out what ingredients go into a brand’s formulas. You also see how transparent a brand is about how it creates its products. You can even learn about their standards and ethics.

Using Natralus as an example, the question of “how does it work?” isn’t just important. It’s where we start the development process itself.

We don’t just throw ingredients together because they’re supposed to help with skincare. We take the time to study plant-based superfood ingredients like Pawpaw (Carica papaya) and Shea butter to discover how they work and precisely how they can solve skin problems. Then we purposefully add them to our skincare formulas with specific, real-world results in mind.

We also use this mindset to eliminate unnecessary ingredients. One good example of this is petroleum. Technology has changed in the last hundred years. The petroleum option is no longer needed for a base in any skincare formulas, at this point. We’ve found ways to get better results with other, healthier options, thus purging the harmful, chemical-filled ingredient from our products.

Staying Focused When Looking for Skincare Products

It’s easy to feel overwhelmed when shopping for skincare solutions. Whenever you feel that anxious, paralyzed feeling creeping over you, remember the one question that matters most: “how does it work?”

This simple, super-charged inquiry can peel back the sleek exterior of a product and expose what it is that really makes each skincare solution work. In the process, it can also point you toward the product that is perfectly designed for your particular needs.