THE IMPORTANCE OF VETTING YOUR BABY PRODUCTS

When it comes to caring for your baby, there’s no end to the number of brands, labels, and product options available. Nevertheless, if you simply grab the first item you see, you can’t always rest in the fact that you’ve made the right choice.

Often products make claims on the surface that they can’t back up. Or, even worse, they point out certain health benefits while ignoring ingredients that can actually be harmful.

Here are a few reasons that, at Natralus Australia, we take baby skincare very seriously.

Babies and Chemicals

It’s tempting to think your child isn’t exposed to any chemicals. After all, you’ve thought things through, looked for natural options, and tried to avoid using harsh products made for adults.

But just because you’re using baby products, doesn’t mean your child’s skin is safe. At least, not according to the Environmental Working Group. The highly respected EWG conducted a study that included over 3,300 parents. The findings uncomfortably confirmed what many suspected: that the average child is exposed to a lot of chemicals every day — 27 different chemicals, to be precise. And that was back in 2007. The trend toward chemicals has only picked up since, pushing that number much higher.

Most of these come through children’s body care products. Things like shampoo, lotion, and sunscreen often come with harmful additives and preservatives that are applied to a child’s body. This increases the risk of serious conditions, such as:

• Damage to the brain;
• Harm to the nervous system;
• Disruption to hormones;
• Agitation of allergies;
• Development of cancer.

This very present threat is important to be aware of. Parents must do their homework and ensure that they’re opting for products that truly put their family first.

That’s where Natralus Australia is trying to make a difference.

Family Care the Natralus Way

Natralus is a brand that is rooted in the wisdom of nature. The Earth has gifted us with an endless number of natural, organic solutions that don’t require strong chemicals or synthetics.

When we create products for our My Little Ones 0-5 Range (i.e. products for 0-to 5-year-olds), we take great care with each and every ingredient that we select. This starts with choosing and blending key organic and natural ingredients, including things like paw paw, olive oil, Shea Butter, and Calendula.

In addition, we avoid chemicals and toxins that have no place in children’s products. Technology has made leaps and bounds in the last century, and old ingredients like petroleum are no longer needed — thank goodness.

With that in mind, we make sure that our baby products are certified toxic-free. They’re also artificial fragrance-free as well as paraben- and petroleum-free. We even avoid common oils like lanolin due to certain potential side effects. To top it off, we’ve ensured that all of our products are dermatologically tested.

We’ve used these standards to create holistic baby products that can help parents rest at night. As is the case with all of Natralus Australia’s products, the results speak for themselves.

So, the next time you’re shopping for skincare products for your family, think twice before you make a purchase — and remember Natralus Australia. Every baby item you purchase from us comes safely equipped with nature’s finest ingredients, blended to perfection, from our family to yours.