Natralus Skincare Products Come “From Our Family to Yours”
The Australian Indie Beauty Brand Enables Parents to Care for Their Families With Confidence
FORT LAUDERDALE, Fla., 1/10/21 Skincare products are a hot-button issue for many modern, informed consumers. As the information age has progressed, a growing amount of data has revealed the harm caused by the chemical compounds and other nasty ingredients that are pumped into various cosmetic and health-based topical products.
It’s an issue that lies at the heart of everything that Natralus Australia does. The indie beauty brand operates in the Land Down Under where it has developed a line of Australian-made skincare products that focus on using natural and organic ingredients to deliver effective results to those who need them.
The family-owned business has a long history of helping others in the pharmaceutical and health and wellness worlds. Natralus Australia CEO John Rowe remembers hearing vivid stories of how his grandfather helped others as a respected chemist practicing retail pharmacy in Adelaide from the 1920s onward.
“At one point, Grandfather Rowe got a prescription from a doctor that just said ‘ADT’ on it,” Rowe reminisces. He goes on to explain that the “code” stood for “any damn thing,” indicating that the customer’s doctor had no idea what the solution was to the patient’s problem. Rather than falling in line and giving her a placebo, Grandfather Rowe deliberately created something that he thought would solve her problem. “Sure enough, she came back and said she needed more,” Rowe says, adding that “she said; she had never felt so good in 20 years.”
Rowe has brought this century-old family tradition of empathy and problem solving into Natralus Australia. Efficacy and real-world solutions continue to remain at the heart of Rowe’s flourishing Adelaide enterprise. “For ourselves, we use the product. It has a ‘from our family to yours’ approach,” the CEO explains, adding that “If I don’t use it myself or my family, I’m not going to give it to anybody else.”
This mindset has infused all of Natralus Australia’s skincare products with a creative energy that leads to tangible benefits. This starts with the company’s use of natural, organic, chemical-free ingredients. These include a variety of plant-based superfood active ingredients sourced from many of Mother Nature’s finest elements, such as Pawpaw (Carica papaya), Shea butter, and Calendula.
In addition, everything that Natralus sets out to create must lead to real results. As Rowe says, “Everything has to have a purpose.” This combination of natural ingredients and purposeful solutions has fueled Natralus’ impressive growth — both in Australia as well as via its recent entry into the U.S. There’s no end to the number of skincare solutions out there. And yet, Natralus Australia has managed to stand out as one of the few companies that offers genuine, ethical, real-world solutions designed “from our family to yours.”
About Natralus Australia: Indie beauty brand Natralus Australia was established in 2010 and operates out of Adelaide, Australia. The company focuses on empowering women and parents to use a more natural approach throughout their skincare and wellness activities for both themselves and their families. Learn more about Natralus at natralus.com.