The Indie Beauty Brand Is Focused on Efficacy and Backed By Nature
FORT LAUDERDALE, Fla., 11/20/21 Natralus Australia is an indie beauty brand that has operated out of Australia for over a decade. The company is in the process of entering the United States health and wellness market. Natralus’ sustained success and appeal to American consumers comes from its ability to maintain its values while still delivering on its promises.
Operating in the organic and natural skincare market can be challenging. Quality ingredients, effective results, and corporate social responsibility must all factor into the mix.
That’s why, when a brand is able to successfully adhere to all of these standards, they tend to stand out. Such is the case with Natralus Australia.
The brand has cultivated a following in the Australian health and beauty marketplace for over a decade now, thanks to its organic, natural skincare products. These are made with superfood fruit and plant-based active ingredients.
For example, the brand’s top-selling Paw Paw Balm skincare solution utilizes key ingredients such as fresh fermented organic papaya, calendula, olive oil, beeswax, and other quality items.
These are combined to create highly effective skincare products that actually relieve, restore, and protect skin. In fact, Natralus isn’t just interested in creating natural products. They carefully craft each item to truly deliver the expected results.
The company’s managing director and CEO, John Rowe, explains that his family-owned enterprise was created “to fill a need...for our customers by supplying naturally based skincare and healthcare products that are effective and are fit to purpose and perform as directed.”
Rowe goes on to detail the drive behind each Natralus Australia product, “My whole philosophy is really about having a look and going through the details,” says the business leader, adding that “everything has to have a purpose.”
In other words, Natralus isn’t just utilizing ingredients so that it can slap them on the label. It creates products and sources every element with an end goal in mind. And in this case, the end goal is glowing, well-cared-for skin.
Natralus is an independent business that proudly describes itself as an indie beauty brand. It remains family-centric at its roots and is interested in helping individuals and families alike take care of themselves through nature. To put it succinctly, they’re interested in helping consumers use nature with a purpose.
About Natralus Australia: Indie beauty brand Natralus Australia was established in 2010 and operates out of Adelaide, Australia. The company focuses on empowering women and parents to use a more natural approach for the skincare and wellness of themselves and their families. Learn more about Natralus at natralus.com.au.